Saturday, April 5, 2008

Sustainable Travel International is Studying the Business of Green Travel

From Sustainable Travel International - 3.31.08

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Proprietary Research: The Business of Green Travel

Seize the Opportunities of Green Travel

Invest in this first-of-its-kind report and discover the truth about green travel.

The explosive growth of interest in the green lifestyle is impacting businesses across all verticals, representing a tremendous opportunity for brands to align with this powerful social movement. Sustainable Travel International, in conjunction with PhoCusWright and Hospitality Sales and Marketing Association International, is embarking upon a new study to help the travel industry understand the potential impact of going green, including its financial and social benefits.

You can help shape our research — Going Green: The Business Impact of Environmental Awareness on Travel—a study that will help the industry harness the influence of green.

  • Understand how to integrate green strategies for a positive impact on your bottom line.
  • Understand the size and strength of the green movement as it relates to consumer travel purchase decisions.
  • Hone green travel product and marketing messages to match consumer motivators.

Realize the risk/reward of investing in new green product development.
As a participant in this ground-breaking study, your research investment will deliver:

  • Input into the consumer survey.
  • Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation.
  • Customized analyst presentation via private two-hour Webinar.
  • Access to tabulated survey results from the consumer survey.
  • Branding and publicity rights.
  • A PDF of the summary report that can be shared internally and with clients and partners.

There are a limited number of sponsor opportunities available. Contact us today to help craft this proprietary research. Call 1-800-276-7764, email Brian T. Mullis, or visit our website for more information.

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Instituto Conexiones commentary: We will be getting in touch with Mr. Mullis to discuss the social aspects of this study.

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