Sustainable Travel International is Studying the Business of Green Travel

From Sustainable Travel International - 3.31.08

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Proprietary Research: The Business of Green Travel
Seize the Opportunities of Green Travel

Invest in this first-of-its-kind report and discover the truth about green travel.

The explosive growth of interest in the green lifestyle is impacting businesses across all verticals, representing a tremendous opportunity for brands to align with this powerful social movement. Sustainable Travel International, in conjunction with PhoCusWright and Hospitality Sales and Marketing Association International, is embarking upon a new study to help the travel industry understand the potential impact of going green, including its financial and social benefits.

You can help shape our research — Going Green: The Business Impact of Environmental Awareness on Travel—a study that will help the industry harness the influence of green.

• Understand how to integrate green strategies for a positive impact on your bottom line.
  
• Understand the size and strength of the green movement as it relates to consumer travel purchase decisions.
  
• Hone green travel product and marketing messages to match consumer motivators.

Realize the risk/reward of investing in new green product development.
As a participant in this ground-breaking study, your research investment will deliver:

• Input into the consumer survey.
  
• Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation.
  
• Customized analyst presentation via private two-hour Webinar.
  
• Access to tabulated survey results from the consumer survey.
  
• Branding and publicity rights.
  
• A PDF of the summary report that can be shared internally and with clients and partners.

There are a limited number of sponsor opportunities available. Contact us today to help craft this proprietary research. Call 1-800-276-7764, email Brian T. Mullis, or visit our website for more information.

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Instituto Conexiones commentary: We will be getting in touch with Mr. Mullis to discuss the social aspects of this study.

Generosity in Action Gives some Great Advice on how to Travel Responsibly

From: Generosity in Action

Travelers' philanthropy supporting local people in developing countries.

Travelers: When you travel you may come across a village, school or community that inspires you to want to give-back, contact us to see if we can coordinate with local ground operators in the community to insure that your goal is fulfilled. We may be able to structure the program to allow your donation to qualify for a tax deduction in the US. Read on for examples of successful projects that helped local people.

Tour Operators: Consider creating a Give-Back program in communities that are key to the success of your business. Organize the project so that your travelers might wish to contribute and further benefit the community. Donations may be tax deductible in the US. Read on for examples of how others have made giving-back a part of their core business plan.